Property - Construction - Residential Overview
Taylor Wimpey is one of the UK’s largest residential developers, building thousands of homes each year. With a growing emphasis on digital engagement, they needed a platform that could support homebuyers throughout their journey—from browsing to moving in.
Element78 partnered with Taylor Wimpey to deliver a scalable, user-focused website that simplifies the homebuying process and supports business growth.
Discovery & Requirements
We worked with Taylor Wimpey to:
- Understand the needs of prospective buyers at different stages.
- Identify opportunities to streamline the search and enquiry process.
- Ensure the platform could scale across hundreds of developments.
Designing for the Buyer Journey
Our design focused on:
- A clean, intuitive interface for browsing developments and homes.
- Smart search and filtering tools to help users find their ideal property.
- Seamless integration with CRM and marketing tools.
Development & Delivery
We delivered a robust platform with:
- A modular CMS for managing developments and listings.
- Personalised content and enquiry tracking.
- High-performance infrastructure to support national traffic.
Impact
The integration approach:
Enhances the customer journey from discovery to purchase.
Supports Taylor Wimpey’s marketing and sales teams with actionable insights.
Provides a scalable foundation for future innovation.
Let's talk!
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