Energy - B2B - Utilities Overview
SEFE Energy, formerly part of Gazprom, re-emerged under new ownership as a key player in Europe’s energy market. With over 50,000 customers and a new identity, they needed a fast, flexible digital solution to support their UK and Dutch operations.
Element78 stepped in during a critical transition period to deliver a multilingual, scalable platform that could support customer service and lead generation.
Discovery & Requirements
We worked closely with SEFE to:
- Understand the urgency and complexity of the transition.
- Identify key pain points in customer service and digital engagement.
- Define a roadmap for rapid deployment and future scalability.
Before: SEFE website
Heatmaps view
Designing for Agility
Our solution included:
- A modular design system for rapid rollout across regions.
- Multilingual support and personalisation features.
- Flexible FAQ modules to reduce inbound customer service queries.
Development & Delivery
We delivered a robust Umbraco platform hosted on Azure, featuring:
- Integrated A/B testing and personalisation tools.
- Scalable infrastructure for future expansion.
- Seamless collaboration with SEFE’s internal teams.
Impact
The new platform:
Supports SEFE’s European operations with a unified digital presence.
Reduces customer service costs through self-service tools.
Provides a flexible foundation for ongoing digital growth.
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