Financial Services - Private Equity Overview
LDC, the private equity arm of Lloyds Banking Group, needed a digital solution to sharpen its lead generation and relationship management. With a focus on high-value deal origination, they sought a platform that could deliver personalised experiences and actionable insights.
Element78 partnered with LDC to design and evolve a lead-focused digital platform that would become a core part of their marketing and operational strategy for over 15 years.
Discovery & Requirements
Our engagement began with a strategic review of LDC’s digital needs, including:
- Enhancing lead generation through digital channels.
- Tracking and analysing visitor behaviour for actionable insights.
- Integrating with Microsoft Dynamics to support long-term CRM goals.
This discovery phase laid the foundation for a solution that aligned with LDC’s business development strategy.
Development & Evolution
The solution included:
- A custom-built website tailored for lead generation.
- Deep integration with Microsoft Dynamics CRM.
- Advanced tracking and analytics to inform marketing and sales teams.
Over the years, the platform has evolved with LDC’s needs, becoming a trusted tool for identifying and converting high-value opportunities.
Impact
Our long term partnership with LDC supported their digital growth and operational efficiency. The platform helped LDC:
Improve lead quality and conversion rates.
Gain deeper insights into user behaviour.
Build long-term CRM-driven relationships.
Let's talk!
For the past 20 years, we’ve helped countless businesses evolve and grow—and we’d love to do the same for you!
Whether you're exploring new technology or ready to bring a project to life, our team is here to help. Get in touch for a free 1-hour consultation, and let’s start making things happen!
