Retail - eCommerce - Gifting Overview
Calendar Club is a seasonal retailer, selling calendars, diaries, and gifts across hundreds of pop-up stores and online. With a short, high-volume trading window, they needed a robust eCommerce platform that could handle peak demand and deliver a seamless customer experience.
Element78 partnered with Calendar Club to deliver a high-performance digital shop that supports both seasonal spikes and long-term growth.
Discovery & Requirements
We worked with Calendar Club to:
- Understand the unique challenges of seasonal retail.
- Define performance and scalability requirements.
- Map out integrations with logistics and fulfilment systems.
Designing for Conversion
Our design focused on:
- A fast, intuitive shopping experience.
- Smart categorisation and search tools.
- A mobile-first approach to support on-the-go shoppers.
Development & Delivery
We delivered a fully integrated eCommerce platform with:
- Scalable infrastructure to handle peak traffic.
- Seamless integration with fulfilment and stock systems.
- Tools for promotions, personalisation, and analytics.
Impact
The platform:
Supported multi million £ of seasonal revenue.
Delivered a smooth, reliable experience during peak trading.
Provided a flexible foundation for future campaigns and growth.
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