Element78: Web design and development agency in Bristol – Website design, development, hosting, SEO, email marketing and social networking: Case Study

Case Study:Crest Nicholson

Crest Nicholson has been building new homes for over four decades and is firmly established as a leading developer with a passion for not just building homes, but creating vibrant sustainable communities. Their development portfolio ranges from contemporary city centre apartments and townhouses to traditional detached family homes and complex regeneration schemes.

In 2009 Crest Nicholson commissioned us to redesign and redevelop their corporate website. At the time the construction industry, in particular the property sector, were going through very difficult economic times due to the credit crunch so the pressure was on to produce a website that delivered tangible results and returns.

Before a pixel was placed we undertook a thorough review of Crest's existing website, competitor's websites and property portal channels. Internal systems, resources and processes were all considered so the website fitted into the business seamlessly. Integration with COINS, Crest's ERP, was paramount to a successful implementation so consultation with COINS took place to ensure a platform was developed to ensure scalability and extensibility in the long term.

From a sales and marketing perspective the new website was designed with a focus on delivering top line ROI and on converting visitors to customers. Data capture techniques were employed to assess how the site was used and tailored email marketing was brought in to follow up on any user interest.

Since launching the website Crest Nicholson has exceeded targets in website registration and web enquiries have increased by 150%.

Visit the site
www.crestnicholson.com